Canadian artist Jeremy Hatch’s work combines delicate ceramic sculptures reminiscent of European figurines from the 17th and 18th centuries with the 1980s cartoon action heroes that dominated his childhood. “When I was young, US and Canadian laws changed to allow television advertising directly to children,” Hatch explains. “This resulted in a wave of new cartoons specifically aimed at marketing toys to kids. These shows included G.I Joe, He-Man, Transformers, ThunderCats, Teenage Mutant Ninja Turtles and more. Obviously, action figures are more than just toys or collectibles — they are statements on race, gender, class, body positivity and more.”
Hatch remixes the hyper-masculinity of the superhero archetype in porcelain, an ancient medium that’s both fragile and “precious.” In doing so, Hatch achieves a level of cognitive dissonance that alters the viewer’s perception and interpretation of the subject, while tapping into the nostalgia embedded in each action figure.